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Buyer’s Guide and beyond: The Best Buy advantage

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“Variety, in any thing, distracteth the mind, and leaves it waving in dubious trouble; and then, how easy it is to sway the mind to either side.” —Sir Owen Felltham

Every day in best Buy Mobile I am amused by hearing contradicting comments. Customers will look at our tables of display phones, and some will ask “Is that all you have?” while other people will look at the same phones and say “I don’t know which one to choose, because there are so many—too many!” Is the glass half-empty or half-full? Our selection of phones is simultaneously too many and too few, and the paradox pleases me.

But our varied phone selection is part of the beauty of Best Buy Mobile. Unlike carrier stores, which offer just one service in their location, we gather together in one place—and offer to our customers—several contract carriers, as well as a dozen different pre-paid providers. What makes us different is what makes us better. And this abundance of technologies gives our customers a better choice of phones and networks.

Impartial, Informed Advice
Because we sell more than just one service, we are able to accurately gauge the strengths and weaknesses of the different systems and describe these for our customers. We are not prejudiced to selling only one service, and promoting it as the best of all available options. We are committed to delivering impartial, informed advice—which can only come from such a place as Best Buy Mobile, where all the different carriers and phones are represented equally.

The Buyer’s Guide
Perhaps the most useful thing in any Best Buy Mobile location (apart from we knowledgeable sales associates) is the complimentary Buyer’s Guide. This booklet of phones and services is updated monthly with all the latest products and information. It has the stats and specs for lots of the phones we carry, and shows many of the accessories available for those phones as well. Such a document could only exist because we sell phones and services from all the carriers in one location, and is only available from Best Buy Mobile.

So if you’re thinking about starting new cell phone service, or simply switching carriers, start your research with Best Buy Mobile. We’ll help you compare/contrast all the carriers and costs—we’ll help you find the best phone for you—and we’ll help you set up everything. We have the tools, training, and talent (as well as the best selection of phones) to help you get what you need.

“Those who expect to reap the blessings of freedom,” wrote Thomas Paine in 1777, “must, like men, undergo the fatigues of supporting it.” But this burden of knowing and understanding all the phone services is not yours to bear, as the customer—it is ours, as the sales associates. And we do it proudly, to offer you the best customer service possible, as well as a better choice of phone and networks.


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